Can the real bunny come forward

By Suzi Scheler

Along with fake cruelty-free claims come fake bunny logos that aren’t affiliated with any official organisation. I’m going to show you how to tell if the bunny logo you see on the packaging is legitimate.

First of all, there are only three cruelty free logos a shopper should trust. The first step is recognising the logo: if it’s not one of the three logos below, proceed with caution.

Many companies use arbitrary illustrations of rabbits to indicate that their product is cruelty-free. While this doesn’t mean the company isn’t truly cruelty free, you will have to research it and ask them the right questions.

The three bunny logos you can trust;

cruelty free logos


Any other symbol or logo of a bunny is unofficial and has not been accredited by a reputable cruelty free organisation.

If the product you’re looking at is displaying one of these three trustworthy logos, the next step is to verify its authenticity by searching for the company in the organisation’s online database.

Although it’s a rare occurrence, some companies can and will display official logos unlawfully and without being certified by the organisation! 

Which one is more trustworthy?

The Leaping Bunny vs. PETA: both have lists of cruelty free cosmetics and household product brands, but one is more reliable than the other.

You might notice that the Leaping Bunny’s list is considerably smaller than PETA’s. This is because the Leaping Bunny, the only internationally recognised certification organisation for cruelty free brands, is way more selective: while PETA only requires written agreement from a company, the Leaping Bunny requires that the company agrees to independent audits. This means they can actually verify if the claims are true.

Choose Cruelty Free is similar to PETA – to become accredited companies only need to fill in a questionnaire and application. Choose Cruelty Free also has specific requirements around products containing animal ingredients.

No bunny logo?

You might be surprised to know that some companies can still be certified by the Leaping Bunny, PETA or Choose Cruelty Free without displaying these logos on their packaging.

This is because companies have to pay an extra fee to be able to display the cruelty free symbol on their products. Roughly less than half of the companies found on the Leaping Bunny and PETA’s lists sport the logo, so remember to check the databases above even if you don’t see a logo.

To sum it up 

If the logo on the packaging is not the Leaping Bunny’s, PETA’s, or from Choose Cruelty Free, the logo is a fake.

If the packaging displays one of these logos but you can’t find the company in the organisation’s database above, it’s also a fake. And always remember that a company can be cruelty free even without displaying any logo.


Suzi Scheler is the founder and editor of Cruelty Free Kitty - a blog for beauty addicts like herself. It busts some cruelty free myths and showcases a whole world of cruelty free products. Suzi is a philosophy grad and enjoys researching all things beauty, health, and self-development. She wears dark nail polish and spends too much time on her eyebrows.

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